The first thing that many people think of when they make a decision to improve themselves is to hire a personal coach to guide them through the beginning of their journey. Many times, this does not work out in the long run. With enthusiasm, they will push forward, but after a few weeks the person may begin to simply go through the motions. This is because at the start, they are fueled by that initial instance of inspiration. What do they do when they are no longer inspired? People will either quit and try something else, or motivation and perseverance fuel phenomenal results.
When learning something new, every person should consider group lessons. There is always something you can learn, and sometimes the most valuable golden nuggets of information aren’t from the instructor.
Personal 1-1 Sessions
Think about it this way: in a personal coaching or consulting session, an instructor works with one client to improve their knowledge or skill set. During this time the coaches are able to get to know and understand the values and goals of this one person. Being aware of your client is crucial, as you will be able to tailor your signature plan to match their learning style. The first few sessions may go by quickly and very well, but once the initial motivation runs out, growth may become more difficult or even plateau. After a number of sessions both you and your client may realize that the past few sessions were spent talking about the same thing – their goals, progress that they did or did not make, as well as the things they tell you they will do differently to improve in the weeks to come. It just feels so redundant. This may be the case for some people during one-on-one sessions. In these types of situations, a group or class environment might be the better way to go.
Similar to personalised sessions, you will have the ability to dictate different factors: who to welcome into the group, class size, length of meetings, and curriculum. Group sessions differ because you are working with multiple hand-selected individuals who are all trying to achieve similar goals. Rather depending on one person to learn from, students in group classes have the insights of each other to depend on and learn from.
One of my favorite things about the group coaching environment is that at the beginning even the more reserved students are still able to learn from the questions of fellow students. Some students are too shy to speak up, worried that they will ask a “stupid” question and be ridiculed by their peers. During group sessions, your students may have similar questions that you can answer all at once.
Commonalities between your students will likely build a very positive community because you’ve chosen the right people. Great job! From this point, you can instruct your group to communicate via the messaging platform of your choice. You might already have a Facebook group where your students can discuss their struggles and victories, awesome! During a growth journey, it is assuring to know that you’ve got people in your corner, ready to support you. This is not only very encouraging but also a great way to see the growth of others and a great way to share tips to improve.
When trying to learn something new, you might just need to hear the thoughts of other students to get your creative juices flowing. For example, a question asked earlier may make you wonder what you might want to do if the opposite were to happen. From that point your students will begin to feel comfortable and curious enough to ask questions of their own.
When you’re trying to learn something new, you might not grasp the concept on the first go. With group sessions instructors and students alike are able to hear the same information explained in different ways – one of them is bound to resonate with you. This is why it is good to hear different perspectives: sometimes it takes a certain person’s explanation to really hit home and have a lasting effect. For instance – I remember the last time when my sister asked me to do something small, I might have ignored it. When my mom asked me to do the same thing, I did it right away.
Effect of Amplified actions
Unlike the personalised sessions, each student participating in a group session may choose to reflect on how their actions and how it will affect the group. Considering that your students are paying to learn and improve, they will be excited to be there and ready to engage with like-minded people. Depending on how you facilitate the group, you will reach points where students struggle to make necessary changes. During these times, remember that positive reinforcement will push clients to power through. The group you’ve created will have the same thought process and each person will basically have their own cheering squad to continue working hard for. That feeling is amazing.
It can enhance the reputation of your brand
As a practitioner, your goal should be to create an environment where your students enjoy themselves and find success while you achieve your monetary goals. Not only does this establish mastery in your field, but your students will want to share the experience with friends and loved ones. At this point you can choose to offer a referral program. Entice your students with some kind of discount or an exclusive bonus lesson when they successfully recruit their friends. This is important because you are leveraging connections that potential clients already have. People usually recommend things to their friends because it caused them joy and they want to share this. If you’ve already got a potential client’s friend on your side, it is just more reason for them to want to try your services out.
You will make the most of your time
An instructor’s favorite aspect about this method is often that it really gives them more time to work with. What you need to do is allow your students to have a hands-on approach in both their learning and execution. Instead of offering them one of two extremes:
- Doing everything for them – (Done for you)
2. Giving them a lesson plan and let them figure it out (on their own) – (Done with you)
You need to act as a guide. Let them follow your blueprints so that your clients can see a proven way to success and achieve similar, if not better results than if you did it for them. By giving your clients the opportunity and tools to try things out on their own, they will be able to learn and grow while not taking up most of your time.
By doing this, you will break through your glass ceiling by scaling your business, impacting more clients as well as freeing up time for yourself.
You will be able to reinvest more into your practice
As a business owner you can choose to use the extra time as personal time, or reinvest it back into the business. This might include coming up with new strategies of how you can help your clients, or reaching different people. For example you might be able to start a new level of people to instruct, like creating an advanced course or branching off into a lateral field that you have been thinking about. Offering an additional course will give you more options to help and learn from different people of a higher skill or knowledge level than those you have been helping.
How will I know that doing this will help my clients achieve better results?
One of the first things to consider is that not only will you be pushing these people to improve themselves and their business, they should also have self and group accountability. The goal with programs like these is that you will be helping your client out as much as they would like to be helped. As mentioned before, you are giving them the tools to make a complete transformation, but ultimately their success is up to them. You will know that your course is helping your clients achieve better results when they have reached the results that you have promised after they follow your guidelines. A successful transformation will have your clients so happy that they look like the woman in the white in the above picture – proud of her business breakthrough, sharing the good news and positive results with her best friends.
You can make it a benchmark or a small kind of contest by the end of the program, maybe during a certain period in time during the end. Something else that you can do is include an exercise or two where it would be beneficial to work with another student. Talking about their results with another student will help them evaluate their efforts through an unbiased view.
This will also call for accountability that your clients will feel among the community that they are a part of. Facebook groups that you have established as well as guidelines will help them nurture themselves into the kind of person or business they wish to emulate. Finally, knowing that everybody is on a similar path and that you are all coming together, dedicating comparable amounts of time to learn the same thing should at least tickle their competitive spirit.
Throughout the growth process, you should incorporate benchmarks as well as dedicate time to reflect on whether or not their goals are being met. This can be achieved through weekly or monthly emails or video calls.
You are cutting yourself short if you aren’t implementing online group coaching programs into your coaching/practice/consulting business. A group coaching program is imperative when working to scale your business so that you can impact more people and make positive changes.
Now I’d love to hear from you!
If you have already an online signature group coaching program you feel really good about, share it below. If you have questions about implementing group coaching programs, post those questions below so we can support you.
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