Are you spending additional hours working on content pieces you think you’re going to like but don’t have the results to show for it? It’s frustrating to see that the work you’ve been putting your time into hasn’t attracted the audience that you were hoping for.
In the end you might be working so hard on getting clients and growing your business that you become tunnel-visioned, desperate to see the fruits of your labor. Yikes. When people sense that you are desperate, it makes them question why that is, and will probably steer clear of you.
At this point there might even be a disconnect between the type of content that you want to produce versus your audience wants to consume.
Take a step back. Breathe. You can continue to do what you want to do you, just need to make changes with your perfect client in mind.
1. Create downloadable freebies.
One of the easiest ways to grow your email list, visitor website count, and number of impressions is by creating a downloadable freebie and drive people from your social media accounts. Giving out free digital items to your potential customers online is a great way to create awareness of your brand and services while giving readers a helpful push. People love things they don’t have to pay for, especially if it helps them out. Providing a freebie 1) provides value to your audience while 2) giving you an opportunity to demonstrate mastery of your craft. Making a move like this will allow both parties to get a taste of what the other is willing or able to do.
Businesses benefit from transactions like these because it can be a cheaper form of advertising while also setting them up to be an expert of their skill or product. It also gives the coach or consultant a feel of what kind of client this may be – if they don’t bother downloading your ebook, will they really want to listen to what else you have to say?
Clients benefit because they can learn something new or get a sample of a good or service that they may be able to benefit from. People who try out the “sample” you give out can understand a bit of how your teaching style is and decide if they want to try your service out.
Sometimes all a client needs is a spark of inspiration which your freebie may provide. From that point a customer can try to carve out a strategy on their own, or they will learn that they need guidance from those who are more experienced (you).
2. Learn more about your ideal customer.
Facebook, LinkedIn, Instagram, Snapchat – there are so many different social media platforms that your business can be on, but are you spending your time on the right platforms? Fortunately if you are a coach or a consultant, you do not need to try every platform out, just the ones that will put you in front of the people you’d want to work with. For example, would want to know where your client hangs out online, their interests, income level, or any other demographic statistics that would help you pinpoint who you are looking for. If you’re having a difficult time trying to picture what this person is like, you should download our free ebook. Our How to Build your Ideal Buyer Persona e-book was made to help people like yourself with a little burst of inspiration of things to consider.
You need to think like a detective while looking for potential clients. Understand how your client thinks, where they frequent, and at which time(s) – anything that will (professionally) get you closer to them. Once you understand which social media platform they will likely be on, you can start creating content tailored for your specific niche. You don’t need to waste your time creating different pieces of work for people on a platform to do not care about what you are trying to put out. The great part is that often you are able to use a piece that you shared on social media on several different apps or websites. You just need to be wary of how your competitors generally post, and mimic what they do and do it better. This can be as easy as including hashtags, or sharing relevant stories and behind the scenes about your coaching or consulting practice.
3. Host an online workshop
Hosting an online Workshop can help you get a lot of information out to your clients. These workshops can help you can get a feel for the things your future clients want to learn as well as a kind of services that you should provide. Not only this, but hosting an online Workshop is one of the best ways that you can reach customers that are thousands of miles away. This is especially important if you are a busy service provider, coach, or consultant. What better way to build a relationship with potential clients than to speak into their ears (through headphones)?. Establishing a relationship with your potential clients and enabling them to recognize your voice will create a sense of familiarity, and forge a deeper connection than just reading something anybody could have written.
During this time, people are basically glued to their smartphones. They love being connected online and taking in information that they don’t need to read. Take a look at the amount of podcasts and audiobooks that are available. Similar to these forms of information, online workshops can be listened to during your commute home or before you go to bed while you are trying to relax. By recording at least one free workshop, you are allowing your message to be shared, liked, and saved on different social media platforms for millions of people. Not only will you gain traffic through people who watch your webinar, you will also able to cut this video up, wrap it up in a brand new bow, and customize it for several different social media posts. Now tell me, why wouldn’t you want to create a workshop?
4. Showcase successful client case studies.
You’re able to share as much information as you’d like, share as many tips as you’d like, speak to as many people as you like, but sometimes what you really need is to present proven results for them to become interested in listening.
By showcasing a few of your successful clients, it proves that your methods are successful and that you are a consultant worthy of their time, money, and business. The people showcased in these studies are examples of what will happen when they entrust their business with you – these success stories will back you up and be solid examples of what happens when coaches take your advice and put in the effort.
Like with any large investment, people will look for reviews online to see if a product or service will solve their problem. This is where case studies quickly show customers how they have been a good fit for their previous clients, possibly you, too. Case studies are to be used to show your potential customers that your services are highly rewarding, and to help them understand that success is achievable for them as well.
5. Engage with your potential clients
At one point or another you’ll realize that you have a friend dominates the conversation by speaking for 90% of the time. Initially this doesn’t bother you because you enjoy their company but after a while, it gets tiring. Nobody likes speaking to a wall. As a service provider you need to be cognizant of how your audience responds. It is human nature to want to listen to yourself speak, which is why you need to pass the microphone so your audience has the chance to do the same.
By being the only speaker with an active voice, engagement decreases because listeners might be too absorbed in trying to understand your message rather than showing that they understand. Do you remember the first time you tried out your favorite hobby? Now, did you just watch someone do it and decide that’s what you wanted to do, or did you actually try it out for yourself? Humans are generally social, and love telling stories. To keep your customer engaged, you need to clients them an experience that they want to relive and tell others about, not just hear about it.
An easy way to incorporate potential clients is to throw in exercises to do throughout the lesson. Your audience will be able to evaluate how they are understanding the lesson and how they can incorporate your tips into their business. It’s one thing to be able to repeat what you’ve heard, but it’s another to be able to vivaciously express and believe in what they have heard.
6. Target online communities
Communities are where you are able to find like-minded people hanging out in an area to discuss similar interests. These online communities are valuable because If you find the right place you will be able to share you mission with several potential clients at once, as well as understand what these people need or want to learn about. This is where you can step in – start out by teaching people about helpful shortcuts, tips, or advice and demonstrate your expertise. Once your credibility is established people will feel more comfortable using you as a valuable resource of information, and potentially see you as a mentor.
Communities are helpful places to be because users are able to ask questions, learn, and explore new ideas. More veteran users like yourself and other students help others by sharing their past experiences or clarifying more complicated ideas.
Examples of places where you can find healthy abundant communities include Facebook groups, Quora, Reddit, or any active forum related to your niche. Again, This is entirely dependent on what you learn after you stretch out your ideal customer, so figure that out first. Wherever you find where your ideal customer may hang out is where you would want to start.
In the end you need to follow the best strategy for your coaching or consulting business. This will likely include a mixture of a bit of everything that we have pointed out, or maybe just a little bit more of one of these things that you possibly lacked. As every business is different, your path to success may differ greatly. The ideas above are to be used as a guideline while looking for something new to try. If you’re still having a difficult time, check out our free workshop to make sure you aren’t missing out on anything and reach out to us!